Affordable WordPress Websites Design Services by Keith Ngu

Your Website – More Than Just a “Place to Send Visitors”

Keith Ngu — Wed, 23 Mar 2011 09:11:14 +0000

A few years ago, it was completely acceptable to simply send people to a simple 3-page website. It was little more than a big online business card, with a bit of information on the home page, with an “about us” and “contact us” page added. However, as the Internet evolved, so did its users, and their expectations. Fortunately, new developments also opened up new and exciting possibilities. Today, there is little excuse for not exploiting your website to its fullest potential. Website Rules to Remember 1. The visitor lands on your website – not always becaus [...]

SEO – A Waste of Your Time and Money… Or Not?

Keith Ngu — Wed, 05 Jan 2011 09:06:54 +0000

Many people believe that SEO, or search engine optimization is a waste of time and money. Others, however, spend huge amounts of money just to have SEO consultants analyze and tweak their websites for optimal performance. The reality is that search engines need to be able to “read” or analyze the information on your website. Then it has to match what it finds to whatever people are searching for. Lastly, with a multitude of web pages displaying information on the same topic, it has to be decided which result is first and which is last. Who knew it was such a process right? But it [...]

What Does Google Think of Your Website? (Hint- It’s Not About YOU)

Keith Ngu — Sun, 07 Nov 2010 09:10:01 +0000

You just had a great looking new website built. But what does Google think of it? What do the search engines think of the sleek design with the flash header, blended shading and drop-down menus? Well, if the design is unique, you will receive a little credit for it – since you haven’t created what is termed as “a cookie cutter site”. But the great looks don’t count for anything with Google. Sorry, but search engines do not reward you for artwork! What the search engines DO consider is the usability and layout, the content, and the SEO, or search engine optimization. Usability [...]

The Branding Potential of Your Website

Keith Ngu — Mon, 06 Sep 2010 09:09:19 +0000

Your website was built and intended to get you more clients. However, there is another factor to consider, and it’s a biggie. And that is… branding. Which to be fair may only send you clients later on, but it has to be attended to. Consider this: Of all the visitors that come to your website, only a small number actually do business with you straight away. In fact, only a small number do business with you at all. So most of them leave – but what are they thinking when they do? What is that first, lasting impression you made on them? Will they be willing to recommend you to someone else [...]

Is Your Website User-Friendly or More Like a Rat Maze?

Keith Ngu — Fri, 20 Aug 2010 09:05:45 +0000

If you do not pay attention to its structuring, your website may very well be leaving your visitors in a maze – and a confused visitor is of no use to you, since he or she is likely to leave. As a webmaster, it is easy to over-estimate the prospect’s reasoning (regarding what is logical about your website’s layout). What seems perfectly logical to you as a webmaster might not be so simple to follow for the next person – regardless of what the intelligence level of the user may be. Yes, it’s true that in most cases, a tiny bit of thought will clear up any confusion [...]

Is it Worthwhile for Your Visitors to be on Your List?

Keith Ngu — Sun, 18 Jul 2010 09:04:44 +0000

On one hand you may think that offering an incentive makes it worthwhile for your visitors to be on your list. That’s true to an extent. While that may get them as far as providing you with an email address, I’m afraid it doesn’t end there. Sure, you may have offered a discount or a freebie to get the subscriber on your list – but what you do afterwards is even more important. Things to Remember About Your Subscribers 1. The subscriber has the right to unsubscribe at any given time – so if your emails fail to provide any meaningful communication, or are perceived as annoying or in [...]

Capturing Leads and Building a List- Is It Worth It?

Keith Ngu — Wed, 16 Jun 2010 09:04:00 +0000

Many people have opposing opinions when it comes to capturing leads and building an email list. Some say you should, some say it’s a waste of time, and some say it only works under certain circumstances. Consider this: 1. It has been statistically proven that very few people buy on the first occasion they are exposed to a new product, service or concept. Most people only buy after five to seven exposures. By capturing leads, you are able to keep in contact and be the one who offers the five to seven exposures via the follow-up emails you send. 2. Once a visitor to your website has given [...]

Are You Keeping Track of Your Email Marketing Campaign?

Keith Ngu — Thu, 15 Apr 2010 09:02:07 +0000

In any well-run business, you need to keep track of everything. However, since doing business in the “virtual world” seems unreal at times, many business owners tend to forget the fact that normal business principles apply. The medium though, actually lends itself to better tracking than you would be able to do if you advertised in a newspaper, for instance. Email marketing can be measured down to a “t”, and as such you can test and experiment until you see what works best. Once you have figured out what works and what does not, the results of any future c [...]

5 Tips to Improve Revenue from Your Email Marketing Campaign

Keith Ngu — Tue, 12 Jan 2010 08:59:43 +0000

As with any other process in your business, email marketing can be improved to maximize the returns. Given the fact that these improvements need not carry any additional cost, any improvement represents a direct increase in the profitability of your business. 5 Email Marketing Campaign Profitability Tweaks 1. Your signup, or “squeeze” (since you “squeeze” the information from the prospects) - how efficient is it? What are you offering visitors to sign up to your mailing list in the first place? Depending on your business, you could offer a special discount to people sub [...]

Social Media – Is It the SEO tool of the Future?

Keith Ngu — Sat, 15 Aug 2009 09:07:50 +0000

Let’s face it – as the Internet becomes more and more crowded with more and more websites, traditional SEO is becoming more and more challenging. There are just 10 pages on the first page of Google’s search results, so the competition is getting tougher all the time. However, you may have noted that more and more social media results are showing up in the search results. While video results from Youtube has been increasingly prominent for awhile now, pages from Facebook, Twitter and social bookmarking sites are seen often as well, popping up among the other organic results. B [...]