Your Website – More Than Just a “Place to Send Visitors”

  A few years ago, it was completely acceptable to simply send people to a simple 3-page website. It was little more than a big online business card, with a bit of information on the home page, with an "about us" and "contact us" page added. However, as the Internet evolved, so did its users, and their expectations. Fortunately, new developments also opened up new...

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What Does Google Think of Your Website? (Hint- It’s Not About YOU)

You just had a great looking new website built. But what does Google think of it? What do the search engines think of the sleek design with the flash header, blended shading and drop-down menus? Well, if the design is unique, you will receive a little credit for it - since you haven’t created what is termed as "a cookie cutter site". But the great looks don’t count for...

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Is Your Website User-Friendly or More Like a Rat Maze?

If you do not pay attention to its structuring, your website may very well be leaving your visitors in a maze - and a confused visitor is of no use to you, since he or she is likely to leave. As a webmaster, it is easy to over-estimate the prospect's reasoning (regarding what is logical about your website's layout). What seems perfectly logical to you as a webmaster...

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