A few years ago, it was completely acceptable to simply send people to a simple 3-page website. It was little more than a big online business card, with a bit of information on the home page, with an “about us” and “contact us” page added. However, as the Internet evolved, so did its users, and their expectations.
Fortunately, new developments also opened up new and exciting possibilities. Today, there is little excuse for not exploiting your website to its fullest potential.
Website Rules to Remember
1. The visitor lands on your website – not always because he or she was looking for someone to do business with, but mostly because of a search for information. By offering useful information, you can prompt the visitor to return to your site at a later stage – when he or she is ready to take you up on your offer.
2. Previously, you would simply “leave your business card out there” (your simple website), thinking that whoever wants to do business with you will contact you. However, the competition is getting a little tougher because the marketplace is becoming crowded as more and more people turn to the Internet. As such, you need to take steps to improve the probability of the visitor doing business with YOU, and not the next person or company.
There are a number of ways you can do that – including offering a discount coupon code and getting the visitor to sign up to your mailing list. You can also make it as easy as possible to contact you and to use your website in general. The easier it is to get information, or get in contact with you, the more likely the visitor will be to do it.
3. Showcase your products and/or expertise. Regardless of whether you offer services or products, your website allows you to showcase it – and create “an online showroom” or an “online reception area”. Think logically – the visitor lands on your website in the middle of the night. By tomorrow morning, he or she has visited a multitude of other sites as well – and if you did not make an impression, chances are someone else got the call.
Make your website speak for you when you cannot. Yes, it’s true that you are just a phone call or email away. Unfortunately, the next website is just ONE CLICK away. What are you doing to keep your visitors from making that click?