Many people have opposing opinions when it comes to capturing leads and building an email list. Some say you should, some say it’s a waste of time, and some say it only works under certain circumstances.
1. It has been statistically proven that very few people buy on the first occasion they are exposed to a new product, service or concept. Most people only buy after five to seven exposures.
By capturing leads, you are able to keep in contact and be the one who offers the five to seven exposures via the follow-up emails you send.
2. Once a visitor to your website has given you an email address and permission to contact him or her, you can continue to do so for as long as he or she allows it – or for as long as it suits you, whichever ends first. In many cases, people remain subscribed to some mailing lists for years – as long as they derive value from it.
So – if you were able to present someone with an offer once a week for a year, how much would it increase the probability of making a sale, or an additional sale?
3. The most likely person to buy from you, is someone who has already bought from you – since you already earned the required trust, and he or she knows that you will deliver on your promises.
However, if you do not find a way to keep in contact, you lose the opportunity to retain your existing clients – and improving customer retention is just common business sense. And dare I say smart?
4. The majority of visitors to your website leave without buying anything. However, many of them may have bought if you were able to offer a special discount or sale. If you do hold a sale after the visitor is gone, how will you be able to notify him or her about it?
By capturing leads and building a list of prospects, you will be able to – at the very least – double the income from your website. And that’s likely being a bit conservative.
Finally – think about this: How much is one new client worth in total? How much does the average new client spend at a time, and how regularly, over what period of time? Calculate the lifetime value of one single new customer and then decide.
Is it worth it? I’ll let you do the math.