A few years ago, it was completely acceptable to simply send people to a simple 3-page website. It was little more than a big online business card, with a bit of information on the home page, with an "about us" and "contact us" page added. However, as the Internet evolved, so did its users, and their expectations.
Fortunately, new developments also opened up new and exciting possibilities. Today, there is little excuse for not exploiting your website to its fullest potential.
Website Rules to Remember
1. The visitor lands on your website - not always because he or she was looking for Read more [...]
Many people believe that SEO, or search engine optimization is a waste of time and money. Others, however, spend huge amounts of money just to have SEO consultants analyze and tweak their websites for optimal performance.
The reality is that search engines need to be able to "read" or analyze the information on your website. Then it has to match what it finds to whatever people are searching for. Lastly, with a multitude of web pages displaying information on the same topic, it has to be decided which result is first and which is last. Who knew it was such a process right?
But it has to Read more [...]
You just had a great looking new website built. But what does Google think of it? What do the search engines think of the sleek design with the flash header, blended shading and drop-down menus?
Well, if the design is unique, you will receive a little credit for it - since you haven’t created what is termed as "a cookie cutter site". But the great looks don’t count for anything with Google. Sorry, but search engines do not reward you for artwork!
What the search engines DO consider is the usability and layout, the content, and the SEO, or search engine optimization.
Usability and Layout
Search Read more [...]
Your website was built and intended to get you more clients. However, there is another factor to consider, and it’s a biggie. And that is… branding. Which to be fair may only send you clients later on, but it has to be attended to.
Of all the visitors that come to your website, only a small number actually do business with you straight away. In fact, only a small number do business with you at all. So most of them leave - but what are they thinking when they do? What is that first, lasting impression you made on them? Will they be willing to recommend you to someone Read more [...]
If you do not pay attention to its structuring, your website may very well be leaving your visitors in a maze - and a confused visitor is of no use to you, since he or she is likely to leave.
As a webmaster, it is easy to over-estimate the prospect's reasoning (regarding what is logical about your website's layout). What seems perfectly logical to you as a webmaster might not be so simple to follow for the next person - regardless of what the intelligence level of the user may be.
Yes, it's true that in most cases, a tiny bit of thought will clear up any confusion - but can you take the chance? Read more [...]
On one hand you may think that offering an incentive makes it worthwhile for your visitors to be on your list. That’s true to an extent. While that may get them as far as providing you with an email address, I’m afraid it doesn’t end there.
Sure, you may have offered a discount or a freebie to get the subscriber on your list - but what you do afterwards is even more important.
Things to Remember About Your Subscribers
1. The subscriber has the right to unsubscribe at any given time - so if your emails fail to provide any meaningful communication, or are perceived as annoying or Read more [...]
Many people have opposing opinions when it comes to capturing leads and building an email list. Some say you should, some say it's a waste of time, and some say it only works under certain circumstances.
1. It has been statistically proven that very few people buy on the first occasion they are exposed to a new product, service or concept. Most people only buy after five to seven exposures.
By capturing leads, you are able to keep in contact and be the one who offers the five to seven exposures via the follow-up emails you send.
2. Once a visitor to your website has given Read more [...]
In any well-run business, you need to keep track of everything.
However, since doing business in the "virtual world" seems unreal at times, many business owners tend to forget the fact that normal business principles apply. The medium though, actually lends itself to better tracking than you would be able to do if you advertised in a newspaper, for instance.
Email marketing can be measured down to a "t", and as such you can test and experiment until you see what works best. Once you have figured out what works and what does not, the results of any future campaign will Read more [...]
As with any other process in your business, email marketing can be improved to maximize the returns. Given the fact that these improvements need not carry any additional cost, any improvement represents a direct increase in the profitability of your business.
5 Email Marketing Campaign Profitability Tweaks
1. Your signup, or "squeeze" (since you "squeeze" the information from the prospects) - how efficient is it? What are you offering visitors to sign up to your mailing list in the first place? Depending on your business, you could offer a special discount to people subscribing to your newsletter, Read more [...]
Let's face it - as the Internet becomes more and more crowded with more and more websites, traditional SEO is becoming more and more challenging. There are just 10 pages on the first page of Google's search results, so the competition is getting tougher all the time.
However, you may have noted that more and more social media results are showing up in the search results. While video results from Youtube has been increasingly prominent for awhile now, pages from Facebook, Twitter and social bookmarking sites are seen often as well, popping up among the other organic results.
But what does Read more [...]