A few years ago, it was completely acceptable to simply send people to a simple 3-page website. It was little more than a big online business card, with a bit of information on the home page, with an "about us" and "contact us" page added. However, as the Internet evolved, so did its users, and their expectations.
Fortunately, new developments also opened up new and exciting possibilities. Today, there is little excuse for not exploiting your...